You may have heard that digital marketing is on the rise, and the demand for professionals in this area is great. And it really is true. So, if you are considering entering this area, but are still totally lost, we help. In this article, you will find essential tips for learning how to work with digital marketing from scratch.

Working with digital marketing is one of the most desired areas in recent years. Digital marketing with foogleseo has opportunities for professionals in the areas of technology, communication and marketing. You will realize that there are several opportunities and paths to follow in this area. And, luckily, it is not necessary to have a traditional background, to begin with.

Is it worth working with digital marketing?

This is the main question of who is looking to start a career in a whole new area. The question is totally valid; after all, nobody wants to fail or be disappointed with the new profession. Analyzing the market data, we can answer that question by saying that it is worth working with digital marketing today. This is a rapidly evolving area that has many challenges, but also many rewards, including good pay.


Even with the economic crisis, digital marketing in Brazil has increased investments in the sector. The Digital AdSpend 2018 survey by the Interactive Advertising Bureau showed that investments in online advertising reached R $ 14.8 billion in 2019. This corresponds to a third of the total investment for advertising campaigns in other such as television, magazines and newspapers.

These data show that as more companies from small entrepreneurs to multinationals turn to the Internet to generate sales and relate to their audience, the need for digital marketing specialists only increases.

What is digital marketing?

In a way, digital marketing is not much different from traditional marketing: you have a product or service you need to sell, and you’re looking for ways to engage customers to generate brand awareness and eventually get a sale.

The difference is that digital marketing encompasses even more functions and skills than conventional marketing. And it is precisely this flexibility and versatility that makes digital marketing so fascinating for everyone involved: who works in the field, businesses, and customers.

Job Opportunities in Digital Marketing

Many people who still do not know how to work with digital marketing are not aware that this field is very broad and with different functions for all professional profiles. So here are some general areas that the digital marketing professional can act:

Social media

Do not think that professionals who work with social media just need to know how to use Facebook or Instagram. There is more to it. Social media work is meant to create content that draws people’s attention, persuade followers to share it on their social networks, and engender engagement with the brand. To do this, you have to keep up with the latest social media trends, plan strategies, interact with audiences, and create creative, quality content.

Content production

The work of the content producer is to create relevant material for the target audience of the company in a variety of formats, including blog articles, videos, emails, etc.


Kirby Thalheimer